Amber Deluca


Not just another social trend,
but a cultural revolution!

By Bill Dobbins

Although I do a variety of different kinds of photography – advertising, fashion, lifestyle and such – my fine art work (and my two fine art books) are on the subject of the aesthetically developed female muscular body.  Women bodybuilders as well as fitness, figure and bikini competitors, plus assorted Amazing Amazons.  These women have been around since the late 1970s so you would think the culture was used to them by now.  And yet I am continuously surprised by how many are shocked and outrage at the very idea of muscular females.  I find it amazing.

The late Robert Hughes, former art critic at Time magazine, pointed out the degree to which art used to be able to provoke outrage and instigate social change but the extent to which it has now lost it’s power to shock.  Nowadays, we are so bombarded with images from the print media, television and film that it’s rare that a picture engenders very much reaction at all.

Even the homoerotic photography of Robert Mapplethorpe and the religious iconoclasm of Joel-Peter Within are no exceptions.  The controversy over their works involved more the use of tax dollars to underwrite art exhibitions in which they were shown rather than the photographs themselves.

Brigita Brezovac

I had an occasion to consider this a few years ago when I was preparing my first one-man photo exhibition.  I brought in some photos of female bodybuilders to a local shop to be mounted and framed.  But whenever I did this, the woman doing the work couldn’t resist saying something negative about the women in the pictures.  She hated their bodies, she told me.  They were disgusting.  They looked like men.

I was irritated at first, but then it occurred to me how unusual it was that these photographs had such a power to provoke this kind of response.  My photos made this woman so uncomfortable, so angry, that she had to speak out even though she wanted me as a customer.  It was as if she couldn’t help herself.  And the more I thought about it the more I was convinced that the female bodybuilding physique constituted a unique and powerful subject for serious art photography.

The female body itself has always been one of the most popular of artistic subjects.  A great many very talented artists have worked at depicting the female body in many ways for a very long time.  So being able to come up with an almost totally new approach to a subject with such a long history and tradition has to be considered an incredible opportunity.


The muscular female body evokes all kinds of associations that the more traditional form of the female body does not.  It celebrates contradictions and challenges categories.  It can be appear sensual or explicitly sexual.  Or so strange and distorted as to seem totally asexual.  Often, it presents an almost-familiar version of the more familiar female shape, but instead of the soft roundness we have come to expect, that shape is derived from muscle, which creates planes and angles continuously surprising in their construction.

This sculptural quality of the bodybuilding physique is what makes it so difficult to photograph.  Much of what gives the muscularity aesthetic body its impact is lost in the translation from three dimensional reality to the flat plane of the photograph.   For example, there are certain poses and angles from which to view the body which more easily give the illusion of three-dimensions.  I remember a scene in a movie about the sculptor Rodin in which he was shown taking hold of a reclining model and twisting her this way and that, pulling a knee up, and arm down, trying to find just the right pose that expressed what he wanted to show about the body.  Finding the most effective poses in which to photograph bodybuilders involves a process very much like this.

Along with creating appropriate poses, lighting is also extremely important.  The way light falls on the body, and the resulting combination of specular highlight, highlight and shadow can either reveal or obscure form, depth and physical detail.  I remember reading how, in the early days of photography, Edward Steichen shot a series of photographs of an egg, changing the lighting with each shot, to see how different angles and intensities of light affected the ovoid form.  To a large degree, that kind of exercise is the essence of what it takes to create a sculptural photograph of a bodybuilding physique.

Dayana Cadeau

Because the techniques involved are so specialized, very few people have actually seen good photographs of bodybuilders.  What they have seen instead are photographs of good bodybuilders, and that’s a very different matter.  For example, a number of excellent photographers have shot both female and male bodybuilders in the past, including the likes of Helmut Newton, Robert Mapplethorpe, Herb Ritz, Greg Gorman and Bruce Weber.  But in most of their pictures it’s the incredible bodies in front of the lens that create the major interest, rather than how those bodies are shot.  It’s the subject, not the picture, in the same sense you can have a picture of a beautiful woman that is not in itself a beautiful picture.

The problem with photographing bodybuilders comes down to the nature of vision itself.  We don’t “see” with our eyes.  Rather, perception is a matter of the brain receiving, analyzing and interpreting visual information received and out of all this input creating the illusion that what we are seeing is “out there” rather than “in here.”  Perception is built up in layers.  The first time we see something we are likely to get no more than a general impression of what it’s like; over time, as we receive and process more and more visual information, our mental picture of what we’re looking at becomes more complete and we become much more aware of the subtle details.

Lynn McCrossin

The fact that knowledge comes before perception is why it is so difficult for most people, photographers included, to fully apprehend a fully-developed bodybuilding physique on first acquaintance.  In fact, I went through this experience myself.  I had just moved to a house in Venice, California, only a block away from the original Gold’s Gym.  I was eating lunch at a local restaurant one day when a group of four or five bodybuilders came in and sat down at the next table.  If I saw those same individuals today I could not only tell you who they were, but what kind of shape they were in.   But the experience was so overwhelming at the time that none of the details registered. They were just too out of scale for the situation.  Larger than life.  They simply registered as a group of huge bodies.  I simply didn’t know enough to make sense out of what I was seeing.

Isabelle Turell

Learning to see bodybuilders properly took time, as did developing the skills needed to photograph them.  But, oddly enough, it was seeing my own photographs that allowed me to fully appreciate what these champions had achieved.  I remember walking around a gallery just after my exhibition photos had been hung and suddenly realizing what these pictures were about and what it was about the bodybuilding physique that made it such a fascinating subject.  Until then, I’d been too busy shooting day to day to step back and think about what I’d accomplished.

Soon after that, I realized that other people were having the same reaction to the photographs.  Instead of needing years of exposure to these bodies in order to appreciate them, a lot of people were able to pick up on what the bodybuilders had and were trying to accomplish just by looking at my pictures.  In that sense, my photos were actually teaching them how to look at muscular bodies.

Daniela Sell

I was always taught that one function of art is to change our perception of reality.  To make us see better, deeper, a different way.  The fact that I have been able to accomplish this to some degree with my photographs of bodybuilders is very gratifying.  But this is proven to be harder to do when it comes to female bodybuilders than it is with the men.  “I’ll believe that when I see it,” goes the familiar expression.  But that’s not really how people’s minds work.  Since the brain actually constructs perceptual reality as it does along, seeing something new, unexpected or something that contradicts reality as you’ve always accepted it is not that easy.  “I’ll see that when I believe it,” should really be the operative phrase.

We all accept the idea of men with muscles.  It doesn’t require creating any new conceptual categories.  Whether you like muscular bodies on men or not, this type of physique doesn’t violate our basic sense of how the world is supposed to be.  The muscular, female physique is something else.  It doesn’t fit with most people’s idea of “how things are supposed to be.”  Since there are virtually no accepted images of muscular women in all of history, these bodies are not simply a variation of something that has gone before.  These bodies are, in fact, a contradiction, even an attack, on our sense of reality.  This is why a change in “believing,” or perception, has to precede an alteration of vision.

Karla Nelsen, Joanne Lee

One group that found is easiest to appreciate this kind of body and quickly became allies and supports of female bodybuilders were men for whom strong, muscular women had always been a sexual turn-on.  They had spent their lives being attracted to female athletes and Amazons of various sorts and the emergence of  women with highly-developed, bodybuilding physiques was a godsend.  But these individuals are often less interested in seeing a balanced, symmetrical physique than in images juxtaposing extreme muscularity and conventional femininity (such as a woman with muscular cavles wearing a tight a mini-dress and high heels), the modern equivalent of pin-up (and bondage) queen Betty Page in the 1950s.

There were a few of us in the early days of the sport who became admirers of these women, not because we had any special attraction to muscular bodybuilders, but because we were bodybuilding fans.  In fact, although I’m aware that it frequently takes people quite a while to develop an appreciation of these incredible bodies, I never found this to be a problem.  They were bodybuilders, I knew what bodybuilding was, how to look at a bodybuilding physique, and the fact that these were female physiques rather than males simply made the exercise more interesting, not more difficult.

I think this relative objectivity on my part has helped immensely in finding the best ways to photograph women bodybuilders.  Although I have never had a special preference for muscular women, it’s not hard to find the more aesthetic among them attractive.  And for someone who likes and appreciates the bodybuilding physique in general, there is a great deal to admire in what these women have accomplished.

Alina Popa - Gym
Alina Popa

However, although bodybuilding is bodybuilding, whether men or women are doing it, that doesn’t necessarily mean that male and female bodybuilders look the same or can be best photographed using the same approach.  These women may look huge, and they are in comparison to most other women, but compared to male bodybuilders they are tiny.  The men I shoot often outweigh the women by 100 pounds or more.  They are so big, thick and dense that they can be photographed from angles and in poses in which the women would virtually disappear.

It is also a fact that men and women, bodybuilders or not, have different physiologies and structures, and we tend to view them very differently as well.  For example, women bodybuilders tend to pose in competition using a lot of dance and gymnastics moves that would look silly (or effiminate) if a man did them, while many male bodybuilders are able to win contests with very little regard to aesthetic presentation of their physiques, simply using the basic poses to show off their developmental superiority.

In the same regard, while it is easier to capture the mass and muscularity of male bodybuilders on film because of their greater size and thickness, there are a much greater variety of poses, costumes and props that can be used when photographing the women.  There is a larger and more varied store of acceptable cultural images to refer to.  There is the possiblity of including images that are much more overtly erotic.

Arina Manta

But the basis of all this is still the physique, and the problem both for the observer in general and the photographer in particular is learning to appreciate the aesthetic qualities of these bodies with the knowledge and expertise of the connoisseur.  As with appreciating most art forms, the more you know the more you get out of the exerperience.

My role as a photographer, I believe, is to facilitate the development of that appreciation.  As such, it isn’t enough to simply document what these bodies look like.  A photograph is an abstraction, and there is always a choice to be made with abstractions as to what to leave in and what to leave out.  That’s why bodybuilding photography, as I see it, is rare in that it is an artistic interpretation of another artistic creation.  I make a conscious effort to use the techniques at my disposal to intensify the experience of looking at these bodies.  To create a graphic representation of form and detail that increases the visual impact of these bodies to the maximum degree possible.  To make the experience of looking at these women sufficiently powerful that the viewer is able to apprehend what the female bodybuilding physique is all about virtually at a glance.

Of course, these photographs are not created from nothing.  I heighten reality, I don’t make it up from scratch.  True, I can often create effective pictures of bodybuilders who are not necessarily the top champions, and are perhaps not in their best shape, but if fundamental strucutre and development of the physique are not there I can’t make them up out of thin air.

Kristy Hawkins and Krissy Murrell
Kris Murrell, Kristy Hawkins (Ph.D.)

Therefore, the work I do is essentially collaborative.  It is entirely dependent on the creative, sculptural efforts of the female bodybuilders themselves.  I can only shoot the bodies they bring with them to my studio.  But there is a feedback mechanism at work as well.  When these women see my pictures, this often changes the perception they have of themselves.  After all, what they normally see of their own bodies is just a reflection in a mirror or an illustrative-type photograph.  Most of them, in effect, have never seen what they really look like, in a truly artistic sense.  They are rarely able to fully appreciate what they’ve been able to accomplish.  So the best complement I can receive from a bodybuilder is, “Wow, I didn’t know I looked like that!”

Just as women have been inventing what is in effect a new kind of female body as they go along, I have attempted to create new ways of photographing them in an attempt to keep pace.  One thing being around this sport has taught me is how quickly the shocking becomes the so-what.  We live in an age of constant novelty in which change has become the expected.  In which the extreme quickly becomes the commonplace.

That’s why I am rarely upset when somebody tells me my photographs go too far, or that the women in my pictures are too “freaky.”  As they say, it would hardly be a revolution if everyone agreed with you at the start.  As the Red Queen told Alice, you have to keep going faster and faster just to stay in the same place.

Bill Dobbins





    1. Mr. Bloom, I really see what you mean by saying, “You got it down, brother….I’m inspired AND envious….bless your energy & ambition. Hmm, I really SEE something here, Mr. Bloom if you will and I’m sure you may not understand what I’m about to excitedly tell you, ok? See, I care about this truth that I know because it’s simply there in my life and it’s really good so here I go: I need to be brief, too yet it’s complex and may not seem true! Mr. Bloom, you were kind to try to encourage Mr. Dobbins about his skill.

      I know that, yet there is a God and I don’t know but CARE a lot what you would think of God or concept of Him. You were happy to write him this so I know it’s important to you because it came from you, sir. God has shown me vividly (for my own awesome! good) that human beauty is good: In the Bible which guides my every decision for the AWESOME GOOD in the book of Genesis chapter 1, verse 27, “So God created man in His own image, in the image of God he created him; male and female he created him.” Yet, verse 31 ends: “and it was very good.” You just may not understand or like what God was talking about because maybe it came from God… Yup, I would understand, ok? Well, it might be nice if we could talk one-on-one to avoid ANY annoyance here, sir. I would provide a way to make that happen, too but I’m not sure if you want to reply to me, sir. I just want you to be honored and the God all of too, whom I know so well and I love it beyond words so that’s why I include God here and there in my typed-up thoughts. OK? God is not for being popular but right and good and true!

      I do like human beauty and I am glad that you do too. God has made it clear to me in the Bible (which does point out what to avoid for my and other’s good) that when people are shown nude that’s serious stuff and it is because God made it right and good that the only one we (should) see naked is our spouse and that would mean, obviously, that we would need to be married-according to the wise Bible which I have by my side. Understand how I really do take your view of beauty into account? So, now I hope all can see why media nudity is sin or wrong. I’m not sure what you would let yourself read, either, Mr. Bloom so you do not have to read all of this******. I’m looking out for your own good according to what our wise God has shown me in various ways–sometimes through the Bible and sometimes through other people, among other ways. I do have proof that gazing at totally nude people is wrong: I feel natural guilt and shame so I want to love God with who I am. He only loves us beyond comprehension I can tell you, Mr. Bloom, honestly and “His ways are not our ways” as the Bible says to us beloved people of God.

      Does God, who causes us all to think and know that. being totally wise forbid people to not see any nude people at all? Now, I’ve learned that that is a tricky question and it depends on various things but thankful to my God I can simplify it (and IF this is not true I wouldn’t have told you, sir.) first, one ******needs to be aware that anything close to being nude cant tempt us to have sexual thoughts or feelings that are not meant to be. So, if I could trust myself to see, say, a woman in an aerobics outfit that has nice abs then I God would want me to view her for that reason only. Well, there are “implied nudes” and as long as they do not (come close) to revealing private body areas or get close to showing them, then I would still mentally or verbally ask God if He wants you to see them. Why so? I know by living that seeing those things can be tricky and cause me to desire to see too much of it and I hate to have excess of something in God’s eyes. He also wants balance for my own good. God will let us know somehow and maybe much later for patience reasons on our part what His answer is to this or any other inquiry we have. That is how God works and He declares throughout the Bible that He is perfect (and different) from our ways. It is truly for Him loving me enough to die for my sins on the cross in John 3:16 that has given me hope and meaning when I had NONE! I found it easy to believe in Jesus, the Son of God-Thank God.

      Does this make sense to you, Mr. Bloom? Now, with God it may not make any sense to you how God is or what He wants or does not want for your life! God says in the Bible to use our faith or dependence on God, holding onto His 7,000+ promises in the Bible. Well, I don’t know how much of this, at all, you, Mr. Bloom want to read of this but I care. I wrote it in case you did want to read it. You could “care less about this God” or maybe you’re not sure about God. There are many times I’m unsure what God wants me to do in life and yet, I peter 5:7 shows me that God deeply cares about my needs and yours, sir.

      Lastly, I think that telling you all of this was needed in order for you to see what i can gladly see, sir, with clarity. So, I prayerfully typed it as brief as I could, considering you and the fact that maybe you don’t want to read much about God. Ok. It did take me 17 years before I could see that my tough problems were there to draw me to God’s love by asking Him for help to overcome the issues! I persevered in faith although I was making many ill-willed choices!! Jesus loves you and I and all others as John 3:16 points out. Thank God!

      So, it can be ok (and good) to witness models who are nearly or totally nude (but I would be very very careful about the nude ones as I greatly understand that they must be “implied nudes” or have all of their privates concealed. I see that it’s wonderful to have my feelings in check-beauty is not eroticism or pure nudity as the media tells us. This is seemingly goodness to many people, but sadly it defies the Bible or the book of truth. I’d rather trust what is so clearly shown to be real than to trust what others say is “good” and “OK.” When I innocent and what I do aligns with the Bible then I know it is good. I am not saying that you like eroticism. I point it out because many depend on it to be happy and i don’t want others to lust at others. Such things are insatiable and lead to bad places in life as I have seen for myself to be true. It’s called lust, not love. Love is doing whatever it takes to respect God’s ways and other’s good. So, we have worldliness and godliness.

      So, do you have any thoughts to tell me by replying? I hope that you are at peace, sir, even though you may think that I am confused!! Uh huh.

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